Create an A+ Organization – Marketing & Communications

To Create an A+ Organization, you need:

Accountability – Prospective and current members want to know that your organization will be responsible with the resources entrusted to it. Accountability is developed via consistent communication between leadership and membership. Quarterly updates and monthly service reports are most effective to maintain accountability with members as you work to realize your organization’s mission.

Accuracy – Accurate and timely information is critical to the success of your organization. Accurate information keeps an organization on one accord as you work collectively towards a common goal. Short one-page news briefings are an easy and effective way to get everyone in the know. For an added bonus: convert them into e-mail blasts!

Authority – Authority is demonstrated in the reputation that your organization has developed by way of its leadership and the dedication of the membership to the mission of the organization. Make sure that your organization is projecting integrity and professionalism whenever the opportunity presents itself. With the widespread use of internet, video, and e-mails, you never know what will be the first (or next!) encounter your organization has with membership and supporters.

Action – “Faith without works is dead.” Members should not just believe in you organization’s mission, but should also be compelled to further its work actively. Encourage participation by creating new opportunities for members to reconnect with the group’s mission. If it seems like it is always the same people who volunteer time and again, reenergize the volunteer base with thoughtful acts of appreciation for their commitment to the organization.

Tagged with: Communications • Create • Marketing • Organization

Filed under: Organic Living

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